HUE is a line of products that utilize natural ingredients to create uncomplicated bodycare for the conscious individual. Formulated with sensitive skin in mind, our products blend proven ingredients including CBD isolate, essential oils, and natural moisturizers to create a minimal design with maximum efficiency. HUE is locally-made in the New York area and is suitable for all skin types and genders. We never test on animals and are always striving towards more sustainable formulation.

The origins of HUE are deep and familial. Our founder, Justin Hyacinth, reimagined a family tradition of creating and distributing all-natural, handmade products after taking inspiration from his mother who made her own products as a natural hairstylist for well over a decade. In Justin's iteration, he focuses on the body holistically and incorporates CBD isolate, a natural, non-psychoactive, plant-derived compound with endless efficacious benefits for the skin and body.

With its dark, sleek, and minimal sculptural design, HUE represents the aesthetic of the City and the essence of a true New York attitude. Our small-batch products are exclusive yet accessible, proving that premium doesn’t have to be pretentious. HUE strives to enhance the bodycare experience, becoming a timeless addition to any routine.

© Hue New York City, 2023

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